Beyond the Game: How UVA is Elevating Fan Engagement with Eric Ward
Jeff Lowe, Jay Ballard, Jack Lowe 
What does it take to fill stadiums, create unforgettable gameday experiences, and make fans feel like part of the team? Today we’re joined by Eric Ward, UVA’s Assistant Athletics Director for Strategic Marketing & Fan Engagement, to find out.
Eric shares how Virginia Athletics is breaking attendance records, building stronger connections with students, families, and alumni, and reimagining what it means to be a Cavalier fan. From innovative promotions and food trucks at Scott Stadium to the brand-new Fan Council that gives fans a seat at the table, Eric reveals the strategy behind UVA’s growing momentum.
If you’ve ever wondered what goes into creating a world-class gameday atmosphere—or how UVA is shaping the future of fan engagement—this conversation is for you.
#UVA #GoHoos #Wahoos #UVAFootball #CollegeFootball #UVAHoos #CavalierConnection #UVAathletics #UVAstrong #CollegeSports #FanExperience
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